This year marks the 25th anniversary of SpongeBob SquarePants, and Wendy’s and Paramount are teaming up to celebrate.
Wendy’s today launched its iconic Krabby Patty collaboration, and the meal will be available for a limited time in the U.S., Canada, and Guam.
The site says the meal includes a pineapple-under-the-sea frosty, which consists of a vanilla frosty and a “pineapple-mango-flavored purée swirl.” The Krabby Patty Collaborative Burger features “a quarter pound of Wendy’s raw, never-frozen beef, two slices of melted American cheese, crunchy lettuce, tomato, pickles, onions, and a top-secret premium toasted bun. It has Krabby Collaboration Sauce.”
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“In a world where people often cut corners, Wendy’s is committed to making sure that everything we do, from our fresh, famous food to our collaborations with the brands our fans love,” said Lindsey Radkosky, Chief Marketing Officer, U.S., Wendy’s Company. We are known for the quality of everything we do.” “So it’s only natural that two of the most iconic plazas in pop culture would come together to offer this unique, limited-time experience to fans of all ages.”
Lucky landlovers in the Los Angeles area were able to experience the Krusty Krab Wendy’s immersive experience while touring Bikini Bottom in a tented drive-thru featuring scenes from the popular cartoon.
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“‘The Krabby Patty Collaboration’ is another innovative way to continue SpongeBob SquarePants’ groundbreaking 25th anniversary celebration, bringing Bikini Bottom to the surface like never before. ” said Paramount Brand Studios CMO Dario Spina. “Wendy’s pop culture pulse and connection with fans make this collaboration a perfect fit for Paramount, creating memorable and immersive experiences through custom creative, engaging social content and recognizable influence. We look forward to providing that experience.”
This meal is also available for purchase through the Wendy’s mobile app.