Byd Shark plug -in hybrid electric pickup truck
Michaelwayland / CNBC
Detroit -As a Chinese automaker, there is a shark that turns one of the largest profit pools for American automakers. Byd Auto Extend reach and product portfolio with a pickup truck.
Without the branding badge of the vehicle, the BYD shark could pass as an American product. In many ways, it looks like a small pickup Ford Motor. The Chinese truck is characterized by the similarity of Ford Explorer, a mixed Ford Explorer mixed with the popular F-150, which is part of the most selling truck lineup in the United States for 48 years, for 48 years.
Like the Seagal of BYD -a small all -electric hatchback that starts with only 69,800 yuan (or less than 10,000 dollars) -Global automakers, a Chinese rival, such as byd, floods the market, floods the market. There is a fear that domestic production and vehicle prices may be weakened. Use your own automobile industry.
BYD has not announced a plan to sell sharks in the United States, but has entered the country. General MotorsWith Ford Toyota motor We sell pickup trucks including Australia, Brazil and Mexico.
In the United States, pickup trucks are breads and butter vehicles for Detroit’s automakers, and combine millions every year. They are also becoming more and more important for Toyota in the United States and the world.
Byd Shark plug -in hybrid electric pickup truck
Michaelwayland / CNBC
“From the perspective of revenue, it is a franchise, taking into account the importance of bringing these products to the manufacturer,” said Terry Woychowski, the president of CareSoft Global, a former GM full -size truck chief engineer. I mentioned it. “I had a lot of interest in this vehicle for the market.”
CareSoft, an engineering benchmark and consulting company, demolished and investigated the EV built in China from about 40 from BYD. Nio others.
Michigan -based companies digitally and physically analyze all parts of the vehicle, from bolts and latches to seats, motors and battery casing. Next, clients (mainly automakers and suppliers) determine how to improve efficiency and reduce the cost of products.
Pay attention
Car manufacturers such as Ford and Toyota, which are greatly dependent on selling small pickup trucks globally, are paying attention to the BYD shark.
“It’s a great product. It’s well sold. They are trying to sell a lot in Mexico, but they are also localized in Thailand,” said Ford’s CEO Jim Farie earlier this month. I said when asked about byd shark. “We must compete if we want to be a global player as we are now.”
2024 Ford Ranger XLT Sports
Ford
Ford’s F-150 is the highest in the United States, but Toyota’s Hilux has been a top-selling track outside of North America for many years. Toyota has been selling 19.8 million HILUX trucks since its introduction in 1968, including records of 851,000 units in 2022.
When asked about China’s competitors earlier this month, Toyota Chairman Akio Toyoda said, “We need to be ready to meet global needs,” regardless of competition.
“We are trying to become the best in the town, focusing on individual market needs, so it will be the strategy we have,” the vegetation is CES TECH CONFERENCE. I mentioned at the media round table conference.
According to what is conveyed, BYD exported more than 10,000 SASK in 2024. In particular, it is expected that such sales will increase in the future, as the company is preparing to expand its production.
According to BOFA Securities, BYD has increased the ratio of vehicle exports from China to 2 % or 56,000 units in 2022, 56,000 units, 8 % in 2024, or 350,500 units.
Exports continue to support the increase in sales to about 4.3 million vehicles in 2024 in 2024, increasing from about 3 million units in the previous year. According to Goldman Sachs, Analysts on Wall Street expects to continue to grow to about 5.5 million this year.
Byd Shark plug -in hybrid electric pickup truck
Michaelwayland / CNBC
“BYD is starting to enter the overseas market with a compelling (very competitive intense innovative) product. This is expected to be the second growth driver of the company, over 2022-2030E. HOU has contributed to 31 % of the progressive vehicle sales.
Byd sharks are expected to support automakers to increase sales and profits. This is a medium -sized pickup track that has a plug -in hybrid powertrain that combines electric vehicles such as batteries and electric motors with a small internal combustion engine, which has a smaller market in the United States.
According to BYD, vehicles operate as all electric vehicles, supply batteries and electric motors to the engine, and have more than 500 miles between the battery and the engine.
Sharks start with about 899,980 pesos ($ 44,000) in Mexico. This is much larger than other BYD models, but much cheaper than many hybrids or all electric trucks in the United States. This is in line with the price setting of the mid -range model of the medium -sized pickup truck of Mexico’s Ford Ranger and Toyota Takoma.
Ford, GM benchmark
Michigan’s smooth and broken pavement is a mixture of spins on private land, and the pickup trucks drive well with sharks. The acceleration is quick, but Tesla All electricity pickups of cyber trucks or GM. It is quiet, but there is no doubt that there is room for riding and handling.
According to Woychowski, the overall build quality of sharks is impressive, but there are a strange element of the vehicle and the best practices “shared” with the current pickup between Ford and GM.
F-150 lightning exhibited at the New York International Auto Show on March 28, 2024.
Daniel Devries | CNBC
Familiar practice and elements include overall external designs similar to the F-150, such as lighting and pull-out tail gate steps. Interior design of the front seat similar to Toyota. The aspect of specific production of vehicles used from other trucks. The most notable is that the frame -the backbone of the vehicle is immersed in wax. According to Woychowski, this is the process of reducing the corrosion that GM has been doing for decades.
“You can know where they were benchmarked and who benchmarked them,” Woychowski examined the under body of the vehicle. “Returning here, GM is under there, Toyota is over there.”
That does not mean that the vehicle is not unique. CareSoft needs to demolish sharks to better understand building processes and parts, but the interior design of the vehicle, especially its hybrid powertrain, is different from what is currently being offered in the United States.
Terry Woychowski, the president of the engineering consulting company CareSoft Global, is the president of the engineering consulting company CareSoft Global in Livonia, Michigan.
CareSoft Global
For example, some battery technologies are located under the rear seats, have no storage space, and have a bungee code for holding the back bench seat of the vehicle when folded.
“This is actually very inadequate,” Woychowski said about the backseat. “I will see this space. They must correct it very well.”
It is not so easy to find other unusual elements include excessive designed rear suspensions with dual control arms. A pretty straight frame. The unnecessary amount of jack is lifted under the vehicle to lift it. He said he was using hydraulic arms for heavy tailgates.
According to Woychowski, the client is particularly interested in Chinese car manufacturers, including BYD, for the development and speed and speed of the development of new products and the improvement of existing models.
“It’s a reliable truck,” said Warsho Sky about sharks. “There are a few things they have done very well. There are some things I can do to clean it, but it’s not a difficult job.”
-CNBC’s Michael Bloom has contributed to this report.