The Democratic National Committee launched its Taylor Swift-themed “I Will Vote” campaign on Friday, targeting young voters in battleground states with just over two weeks until Election Day.
The DNC’s “I Will Vote” campaign includes a new Snapchat filter urging young voters to act “without fear” on issues Democrats say will “decide this election,” including reproductive rights and the economy. It also urges people to “learn how to voice their opinions.” Vote for Vice President Harris this November. ”
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The advertising will begin in Miami, Florida, with mobile billboards placed on boats near Swift’s Miami concert venue and billboards placed throughout the city.
The DNC said the ad “welcomes voters to the ‘Kamala era.'”
The Snapchat filter will say “In my voting days” at the top of the screen, and users can choose from “democracy, reproductive rights, climate action, student loan debt relief, and health.” Consideration, LGBTQ+ rights, and equality.
“This election will decide the future of young voters, from student loan debt relief and economic opportunity to whether they have fewer rights than their grandmothers,” said DNC communications director Rosemary Boglin. ” he said. “Democrats are reaching out to young voters to ensure they have the resources they need to vote, from concert venues to social media platforms.”
Boglin said Democrats “don’t take any vote for granted. We continue to educate young voters across the country about what’s at stake and Vice President Harris’ ‘new way forward’ and Donald Trump’s・I want people to understand the stark contrast with Mr. Trump’s ‘Project 2025’ agenda.”
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“Our nation’s young people are coming together now to speak out for the future they deserve, and they will elect Vice President Harris, Governor Tim Walz, and the Democratic Party on the ballot in November.” said Boeglin.
The Trump campaign has repeatedly said it is not involved in the Heritage Foundation’s Project 2025.
Taylor Swift endorsed Harris shortly after the vice president’s presidential debate with former President Donald Trump concluded last month.
The pop star said on Instagram that she would vote for Harris because “she is fighting for rights and I believe we need warriors to defend rights.”
“I did the research and I made the choice. The research is all up to you and the choice is yours to make. I also want to say, especially to first-time voters, to cast your vote: Remember, you must register!” Swift wrote to her 283 million followers. “I also found that voting early is much easier. I will include links in my story to find where to register and early voting dates and information.”
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Swift signed the post, “Taylor Swift, childless cat lady,” an apparent criticism of President Trump’s running mate, Sen. J.D. Vance. in a 2021 interview: “We are effectively running this country through the Democratic Party, through our corporate oligarchy, who are miserable with their own lives and their own choices, and therefore the rest of this country.” By childless cat women who want to make you miserable too.”