The British newspaper announced Wednesday that the Guardian will no longer post content on X’s official account.
The Guardian said the measure had been under consideration for some time “in light of the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism.” The media said the US presidential election campaign highlighted the US view that the social media platform is “toxic” and that its owner, Elon Musk, is using it to shape political debate. He added that he did.
The London-based newspaper’s announcement comes after President-elect Donald Trump nominated Musk to be his next president. co-representative About what he calls the “Ministry of Government Efficiency.” Musk is the billionaire owner of Tesla and SpaceX. deeply involved In the Trump camp.
X was using Twitter before the board agreed. acquired by Mr. Musk The company signed a deal that values the platform at $44 billion in 2022.
X users will still be able to share Guardian articles on the platform, and the newspaper’s reporters may also use it for newsgathering purposes, just as they use other social networks.
“We’re able to do this because our business model doesn’t rely on viral content tailored to the whims of social media giants’ algorithms. Instead, we’re funded directly by our readers. .”
The Guardian’s X account profile is now described as an archived page, directing readers to its website and app.
X did not immediately respond to a request for comment.
The move, reported by the Guardian, follows an exodus of advertisers from X, with companies including Apple, Coca-Cola and Disney removing paid advertising from the platform last year. The company’s difficulties continued into 2024, with the World Bank suspending all paid advertising on its platform in early September after CBS News. investigation found that the company’s ads appeared beneath racist posts from accounts that frequently posted pro-Nazi and white supremacist content.
A recent Kantar survey of marketers found that a quarter of advertisers make a plan to reduce Amount spent on X in 2025.
