Muhammed Selim KORKUTATATA | Anadol | Getty Image
According to CloudFlare Radar, Tiktok has almost jumped back to the original traffic level after the app shuts down 85 % when the app temporarily shutted off earlier this month.
“Tiktok -related domain DNS traffic has been recovering since the restore of the service, and is now about 10 % lower than the level before shutdown,” said David Belson, the CLOUDFLARE data insight. 。
DNS, an abbreviation of the domain name system, converts the website name to the IP address used by the browser to access Internet resources. CloudFlare Radar is a Connectivity Cloud Company that displays Internet trends and insights using DNS to monitor global Internet traffic.
Tactoku temporarily closed the United States following the Supreme Court’s decision to support the law signed by former President Joe Biden. The law demanded that China -based Baitdance sells Tactoku’s ownership or faces an effective ban in the United States in the United States. As a result, as a result, apple and Google To comply with the law, Titoku has been deleted from a US app store.
In this app, President Donald Trump has postponed the ban, signed the presidential order on the first day of his inauguration, and returned online after saying that the deadline of the law would be extended until April 55th. 。
In the meantime, US investors to Jimmy Donaldson, known as the Beast, have offered Tactoku’s ownership to the United States. Tesla SPACEX, own X, or Oracle Chair Larry Ellison has obtained partial ownership of the app.
CloudFlare’s data has almost always been able to maintain most of the US users and creators, despite Tiktok for about 14 hours and is away from Apple or Google App stores. I am.
Regarding alternatives, CloudFlare’s data shows a sudden rise in traffic on a temporary ban, and the level is steadily increasing the following week. According to Berson, alternatives have begun to grow one week before the expected shutdowns, driven by the popularity of the re -notebooks known as Xiaohongshu in China.
However, on January 19, he peaked on the day of Tiktok’s alternative to the day of Tiktok online.
“When the shutdown is over, DNS traffic has been rapidly decreasing, and it has been slowly declining last week,” said Berson.
“I settled with it”
Many creators are expanding their online presence to other platforms, as Tactoku’s long -term future in the United States is still uncertain.
“I have gone a little because I have gone,” said Dylan Remay, creator with more than 10 million followers. “When they threatened to remove it for the first time, it was my call for awakening to say that I needed to make sure that this happened.”
Trump threatened to prohibit Tactoku during his first effort as the president of 2020. Since then, Remay has been trying to build his follow -up on other platforms to protect his career as a full -time creator if Tactoku is officially banned.
Lemay said he found the audience on another platform. YouTube is the place where he is currently making the most consistent revenue. He currently has more than 5.6 million subscribers on YouTube, which has posted hundreds of billions of viewing and short -term videos and short -format videos.
“If the worst situation falls into the worst, there is a company like Google and this strong base,” says Lemay. “It doesn’t go anywhere.”
I was able to find the audience on Youtube shorts in the successful Tactoku creators, Meta Instagram reels found that many people have not translated Tiktok content on other platforms.
Noah Grinkerter, another creator with nearly 10 million Tactoku followers, could not find the same type of viewer on Instagram and YouTube.
In a few weeks before the ban, Carter contacted a company that had previously worked for brand trading. The brand is a contract for brands to pay creators to advertise products and services in social media. In the future range of Tiktok, the brand has suspended or changed the contract to include competing platforms. Carter, other creators and managers told CNBC.
In the past, Meta has begun to provide creators trading to advertise Instagram with Tiktok, YouTube Shorts, Snapchat, and other services.
“I don’t know if my biggest platform can really maintain the same fee when it gets dark,” said Carter.
Other creators say they refuse to believe that Tactoku is really banned.
“When I saw it in 75 days, I would believe it,” said Creator Michael Dicostanzo, a creator with more than 2.3 million followers in Tactoku.
Dicostanzo posted on a short form video platform that competes with his content, but he said that other apps have not yet built a kind of environment that succeeded him and other people in Tiktok. 。
“I don’t know if Youtube shorts and reels can actually reproduce the sense of the community,” Dicostanzo says. “If Tiktok is completely closed, they don’t think they will get that big boost.”
