Netflix announced it will increase the price of its subscription plans for U.S. subscribers starting today, as the streaming service continues to expand into live programming.
The streaming service announced it added about 19 million subscribers during the holiday quarter, suggesting its new strategy is working.
Subscription price increases will occur after the service ends. Price increase in 2023,at the same time, Crackdown on password sharing In that same year. Netflix’s live programming efforts are tied primarily to its efforts to increase commercial sales, but it also aims to give existing subscribers another reason to keep using the service while also attracting new viewers. It seems to be happening.
“As we continue to invest in our programming and deliver more value to our members, we may also ask our members to pay a little more so we can reinvest in making Netflix even better,” the company said in a statement. .
Click here for Netflix’s new pricing plans
Netflix said in an email to CBS MoneyWatch that it is raising subscription plans for U.S. customers by about $1 to $2.50 per month, depending on the plan.
The standard plan with ads will be priced at $7.99 per month, up from the current $6.99 per month. The standard subscription will increase in price to $17.99 per month, compared to the current price of $15.49 per month. The premium plan will be priced at $24.99 per month, up from the current $22.99 per month. Additional members will cost $8.99. , up from $7.99
The price for adding additional members to an ad-based plan will remain the same at $6.99 per month, the company said.
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