Emilia Fazzalari, co-founder and chairman of premium tequila brand Cincoro, told FOX Business that business opportunities come with hard work, perseverance and determination.
Hard work, perseverance, and embracing the opportunities in front of you are the fundamental traits of one businessman who used $200 in his pocket to build a life of successful entrepreneurship and life-changing philanthropy. is.
Emilia Fazzalari, co-founder and executive chairman of Cincoro, a luxury tequila brand whose partners include NBA All-Star Michael Jordan, left her hometown of Michigan after graduating college in 1987 with a few dollars. I left and headed to the Big Apple. And unparalleled energy.
“I was selected early on as someone who could start and run a business,” Fazzalari told FOX Business in a video interview.
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Emilia Fazzalari, co-founder and chairman of Cincoro Tequila, worked in the financial industry before launching the spirits brand with four other founders. (Cincoro Tequila/FOX News)
Mr. Fazzalari’s first job in New York City was at the financial services firm Moody’s, where he spent three years in fixed income sales.
“The person who hired me at Moody’s was asked by Mike Bloomberg to start a sales force at Bloomberg and asked me to come along,” she said.
Mr. Fazzalari is an enthusiastic nod to former Mayor Bloomberg, who promotes New York City’s philosophy from within.
“We were all given some really great opportunities at a very young age and early in our careers,” she said. “I learned the fundamentals of how to start and run a business at Bloomberg, so that really laid the foundation for me to start Shincoro.”
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Cincoro, the tequila brand co-founded by Michael Jordan, will celebrate its 5th anniversary in 2024. Emilia Fazzalari, one of the brand’s co-founders and chairman, told FOX Business that she is excited to expand internationally and open the market to a wider audience.
After 23 years at the media company, Fazzalari teamed up with Jordan. Her husband, Wyke Grousbeck, is the majority owner of the Boston Celtics. Jeanie Buss of the Los Angeles Lakers. We work with Wes Edens of the Milwaukee Bucks to produce high quality tequila.
“We’ve perfected this incredibly delicious liquid,” the brand’s former CEO told FOX Business. “Even industry thought leaders agree it’s absolutely delicious.”
After three years of development and 1,000 tequilas produced, Cincoro launched its 100% Blue Weber Agave product line produced in Jalisco, Mexico, and has since earned approximately 28 medals across its portfolio . The brand has recently expanded internationally.
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Tom Warner, Eric Church, Ben Weprin, Mark Smith, Jeanie Buss, Wick Grousbeck, Emilia Fazzalari, Estee Portnoy, Michael Jordan, Derek Jeter, Rick Heitzman, Jason Robbins, Star Attended the Cincoro Tequila 5th Anniversary Ceremony with a full lineup. (Cincoro Tequila/FOX News)
“The important thing is to work hard, have confidence and stay positive,” Fazzalari said. “There is no substitute for hard work. You have no choice but to do it.”
According to Fazzalari, curiosity and a willingness to learn, pivot, and develop skillsets across industries in a time of change are just some of the characteristics of success.
“I think one of the important tools to have is grit,” she said.
Fazzalari grew up in Michigan, but said his parents immigrated to the United States from Calabria, an impoverished region of Italy, where he received a fifth-grade education.
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Cincoro’s founders are Emilia Fazzalari, her husband Wik Grousbeck, Michael Jordan, Jeanie Buss, and Wes Edens. (Cincoro Tequila/FOX News)
Now, Fazzalari is generous and dedicates considerable time, skill, and resources to paving the way for change in children’s health, education, justice, cancer research, climate change, and “a little bit in the arts.” We are sharing financial resources. world.
“I have a lot of energy,” Fazzalari said.
Her personal philanthropy includes Boston Children’s Hospital, the Innocence Project, and the Earthshot Prize, a foundation founded by Prince William.
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Former Nike Jordan designer Mark Smith worked with the Cincoro Tequila team to create the bottle design. (Cincoro Tequila/FOX News)
“We are working closely with him and his team,” Fazzalari said.
She also fully funds We Dream, a scholarship program for girls in southern Italy to attend university.
“My goal is for them to be mentors to next year’s girls,” she said of the current scholarship recipients.
“I want them to know that if they study hard and get good grades, their dreams are possible and there is a way,” Fazzalari added.
