As the holiday season lights up New York City, few traditions shine brighter than the iconic holiday windows. bergdorf goodman. of luxury department storeThe display is more than just decoration, it’s a work of art.
And the mastermind behind this art is David Hoey, senior director of visual presentation at Bergdorf Goodman. He has been with the store for more than 20 years and oversees the window design each year.
He pointed out that there are no schools for making window displays and that no one in the field appears to be “deliberately” trying to do the job.
“We just stumbled upon it,” he said. “And we don’t want to do anything else because we do a little bit of everything. We do a little theater, a little storytelling, a little advertising, and a little fashion.”
This year’s theme is “Toast of the City” in honor of the 200th anniversary of the opening of the port. Fifth Avenue retail store. The store’s five large windows depict iconic elements of the street, including parks, libraries, and flagship stores. Hoey’s team used a variety of materials, including actual taxi parts, to create a scene celebrating New York.
Planning for the exhibition begins in February, with artisans working in the warehouse for several months to create detailed pieces. The finished windows will be installed and open to the public in just two weeks.
One of this year’s standout pieces is a rhinestone-encrusted praying mantis and typewriter display made up of 100,000 rhinestones.
Hoey’s attention to detail is evident as he coaches his team to ensure every piece is in the perfect position.
“Customers are in a holiday-like state of confusion,” said Darcy Pennick, president of Bergdorf Goodman.
These windows will be on display at Bergdorf Goodman until January 6, continuing a tradition that has delighted shoppers and passersby for decades.
“Every year, there is a question: Did we achieve what we set out to achieve?” he said. “I think that was the case this year.”
