On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs aren’t just dreaming of a touchdown. Millions of brands and advertisers are also hoping to score the success of the commercial that airs during the 2025 Super Bowl airing. Let’s take a look at whether Super Bowl ads cost money and why advertisers say high-cost commercials are worth it.
How much does a Super Bowl commercial cost on average in 2025?
Advertising agency Bray & Co. Peter Bray, founder and executive creative director of the company, told CBS MoneyWatch that advertisers were shelling nearly $8 million average at a 30-second spot during Super Bowl LIX. He estimates that around 51 minutes of ads have been sold over the approximately 3-4 hours of broadcast this year, with the total ad sales being sold anywhere in the hundreds of millions.
The nearly $8 million price tag will bring $7 million IT costs to more than about $7 million in the 30-second location in Super Bowl 2024. The commercial airing time during the 2023 NFL Championship was around $7 million in 30 seconds. 55% jump from 2019. The cost of ads for the Super Bowl is “creeping up,” Bray said.
“I think in three years we’ll be going to reach $1 billion in advertising sales. That’s never happened on the planet before, and that’s how vast the event is,” he said.
Why are Super Bowl ads so expensive?
“It’s also the Super Bowl for the advertising industry,” Bray said. “It’s an exciting time because it’s a year when the public actually cares about advertising.”
And he says social media just made broadcasts more important.
“The truth is, we’re making our Super Bowl ads more relevant than ever, because what’s going on on all these different platforms is that finding a large audience at once is very much a thing. It’s difficult,” Bray said. “Someone might promote as an advertiser on Tiktok or Instagram… these different ad opportunities are all in all.”
Over 120 million people are expected to watch Super Bowl Lix on Sunday. Live streaming for free With tubi. To continue to revise these audiences, brands try to use humor, emotion, or famous actors to create cultural moments where mass audiences can be collectively involved.
“Comedy makes sense because comedy can be a safe route for brands and you don’t want to split your audience at all. More celebrities are being used than ever,” Bray said. I did.
Depending on the level of fame of the celebrity, they can add from under $50,000 to millions of dollars in short cameos. Bray said he expects most star tabs to appear in Super Bowl spots.
Meanwhile, Ben Affleck was paid nearly $10 million for his role in the addition of Dunkin last year, CNN reported. Dunkin’ took back Affleck again this year, along with “Inheritance” star Jeremy Strong.
How much has Super Bowl commercials cost over the past few years?
Super Bowl ads returned to the first Super Bowl in 1967. Two networks aired the game, and according to the ad price timeline listed on SportingNews.com, the 30-second spot cost $37,500 on NBC and $42,500 on CBS. Since then, the majority of advertising prices have risen steadily, with 30 minutes of advertising costs falling over $1 million in 1995 and reaching $5 million in 2017.
What is the most expensive Super Bowl ad ever aired?
The most expensive Super Bowl commercial of all time is Amazon’s “Mind Leader” ad that aired on the 2022 Super Bowl LVI. A 90-second spot has been reported, featuring real couple Scarlett Johansson and “SNL” comedian Colin Jost. Production costs $26 million, according to experience management site Qualtrics.
What is the cheapest Super Bowl ads ever aired?
According to video marketing platform Wistia, the cheapest Super Bowl ads ever made look like the startup company called Lifeminders.com, which aired in 2000. .
According to Adage, the attractive, low-budget spot attracted 700,000 people to the website the week after the Super Bowl, offering “a highly personalized email on the topic you’re looking for.” Sadly, the company doesn’t seem to be a business anymore, as the domain name is listed as available.
