like a fast food company Hmm! brand Kentucky fried chicken mcdonalds is returning to chicken tenders as a way to lure consumers with a low-risk, high-return bet on a familiar favorite.
Nearly half of fast-food restaurants offered chicken items as of the third quarter, an increase of 5.7% compared to the same period in 2019, according to data from Technomic’s Ignite Menu. More and more restaurants are adding chicken tenders to other dishes such as salads and wraps.
Taco Bell is also owned by Yum! The brand has been testing chicken strips in tacos and burritos. McDonald’s said it is also testing a version of the McCrispie sandwich, which is expected to be sold in nearly all global markets by the end of 2025.
A $6 billion category of fast food, this snack is more than just a kid’s menu. Look at the success of Raising Cane’s, which offers a menu made entirely of chicken fingers. The company reported its first billion-dollar quarter earlier this year. Same-store sales and foot traffic increased by double digits in the third quarter.
That’s because the product’s taste and value have turned customers into loyal fans, said AJ Kumaran, co-CEO of Raising Cane.
“They’re looking for everyday value. They’re not looking for gimmicks,” Kumaran said. “And we can deliver on that. So we’re pretty bullish about where we are and how we continue to deliver on that promise.”
In October, in preparation for the new bid, KFC launched a “Chicken Bid Battle” campaign with satirical ads criticizing its rivals. KFC representatives also visited Popeyes (owner) stores. restaurant brand international), Chick-fil-A’s and Raising Cane’s in Baton Rouge, New Orleans, and Atlanta handed out free samples of KFC in front of competing stores.
The company’s new U.S. chief marketing officer, Katherine Tan Gillespie, was hired less than two months before the launch.
“We have the best fried chicken in the world, so we felt it was time to start a fight,” she said.
So, which chicken chain will survive?
Watch this video to learn more.
