Many Americans are “snowbird” travelers who flock to warm destinations during the winter, but some “globirders” seek more than clear skies.
The latest trends are capturing the attention of younger generations, with Gen Z booking trips that emphasize health and physical activity.
Connor Smith, vice president of IHG Hotels & Resorts, told Fox News Digital that younger travelers are also “tired of the cold.”
New travel trends have Americans chasing the fountain of youth
“I grew up living in the Northeast, so I understand where they’re coming from,” Smith said.
“But escaping the cold isn’t just about finding warmer weather; it’s also a way to manage seasonal affective disorder (SAD).”
“Globerding” involves young travelers seeking health and physical activity. (image)
Smith added, “At IHG Hotels & Resorts, more and more guests are incorporating wellness into their travels to nourish their mind, body and spirit.”
Gabby Beckford, Gen Z content creator at @PacksLight, shared in a VRBO press release, “My generation is experience-focused and mental health-focused.”
“More and more guests are incorporating wellness into their travels.”
She also says, “Escaping the cold isn’t just about finding warmer weather. It’s been key to managing my seasonal depression…plus a place where I can be active outdoors year-round.” “When I’m there, I feel better both physically and mentally.”
Visitors flock to winter wonderland light display in memory of family’s late son
The “globird” season begins in January, right after the holiday rush.
That will last through most of March, according to the release.
Millennials and Gen Z consumers spend more money on health and wellness than any other generation. (St. Petersburg)
According to McKinsey’s Future of Wellness 2023 study, 56% of Gen Z in the U.S. consider in-person fitness a very high priority.
The study also found that Millennial and Gen Z consumers spend more on health and wellness than other generations.
Click here to sign up for our lifestyle newsletter
Approximately 40% of Gen Z purchase health products and approximately 20% seek mindfulness products.
“To meet our guests where they are, we have a variety of amenities and partnerships that make it easier to maintain daily life on the go,” Smith said.
The “globird” season begins in January just after the holiday rush and continues through most of March. (St. Petersburg)
He shared that all Kimpton hotels offer in-room yoga mats and free bike rentals.
Amenities such as the Borrow the Sun program are available at IHG participating hotels. Indoor solar lamps are available to enhance your mood.
For more lifestyle articles, visit foxnews.com/lifestyle.
“We hope to see these globebirds in destinations like Texas, Arizona and California,” Smith said.
“Transformational travel” is another trend targeting more wellness-focused travel, where people seek peace and quiet.
CLICK HERE TO GET THE FOX NEWS APP
This trend has travelers looking for an escape from their busy daily lives.
They reportedly want to spend their holidays in a more relaxed environment, allowing time for silence, thoughtfulness, and introspection.
