Travelers may use their vacations as a time to rest and reset, while others may take the opportunity to have fun.
Additionally, as more people appear to be traveling without alcohol, the way hotels treat guests is also changing.
Pasea Hotel & Spa in Huntington Beach, California, saw a 25% year-over-year increase in staff non-alcoholic beverage sales.
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Paul Maddison, Regional General Manager of Pasea, said: “The Surgeon General’s recent warning highlights the evolving expectations within the hospitality industry as travelers increasingly focus on healthier lifestyle choices. “I’m doing it,” he told Fox News Digital.
As travelers seek healthier options, U.S. hotels are increasingly offering alcohol-free experiences to guests. (St. Petersburg)
Madison added, “I believe the entire industry will continue to innovate in ways that prioritize both health and quality experiences.”
Earlier this month, U.S. Surgeon General Dr. Vivek Murthy released new recommendations linking alcohol to seven types of cancer.
“Alcohol is a well-established cause of preventable cancer, accounting for approximately 100,000 cancer cases and 20,000 cancer deaths annually in the United States,” Murthy said in the advisory. “It has been done,” he said.
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He added that the majority of Americans are unaware of this risk.
Alan Negerua, vice president and general manager of the Baldessono Hotel & Spa in Napa Valley, California, told Fox News Digital that there has been a positive response to the hotel’s alcohol-free concierge service.
Earlier this month, U.S. Surgeon General Dr. Vivek Murthy released new recommendations linking alcohol to seven types of cancer. (St. Petersburg)
“This change reflects a larger industry trend in which hotels are leaning toward holistic experiences that meet the individual needs of every guest. We believe this change will only improve the guest experience. Instead, we believe it will foster a more balanced and thoughtful approach to travel as a whole,” Negeroa said. .
According to the 2023 National Survey on Drug Use and Health (NSDUH), more than 220 million Americans ages 12 and older report drinking alcohol at some point in their lives, and 16.4% binge drink. It is reported that.
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According to the NSDUH, 23% of adults over the age of 18, or 60.4 million people, reported binge drinking.
Sober travel, also known as a “dry trip,” is one of the most popular vacation trends for 2024, with more than 40% of travelers likely to book a detox trip next year, according to Hotels.com says.
According to the 2023 National Survey on Drug Use and Health, 60.4 million adults ages 18 and older report binge drinking. (St. Petersburg)
A spokesperson for NSDUH told FOX News Digital that reviews mentioning “mocktails” have jumped 50% year over year, and that “guests rave about the creative non-alcoholic beverages offered at top hotels around the world.” he said.
Bobby Peppers, general manager of The Memphian in Memphis, Tennessee, told Fox News Digital that interest in more mindful drinking options is growing.
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“Recent guidance from the Surgeon General highlights the value of offering creative non-alcoholic alternatives. In response to this interest, we are working hard to adapt to changing guest preferences. , we’ve introduced events such as a carefully curated mocktail menu and a non-alcoholic three-course dining experience, “while promoting balance and health,” Peppers said.
