View from the Delta Sky Club at Los Angeles International Airport on September 2, 2022.
aaronp | Bauer-Griffin | GC Images | Getty Images
Airlines have bird’s-eye views of the economy, and CEOs are looking at the clouds.
Delta Air Lines and Frontier Airlines Last week, he pulled out the outlook for 2025, calling for a vague US economic situation and weak short-term demand.
The airline’s CEO warns of slowing corporate travel, citing President Donald Trump’s trade war, massive government layoffs, fewer visitors from Canada and other countries, and recently, price-sensitive consumers are growing into skittish on planned trips, leading to a slower demand for domestic coaching seats.
Consumer sentiment fell this month, according to a University of Michigan survey. In a report Thursday, Bank of America said consumers had slipped down in February and March to discretionary services such as restaurants and tourism.
“I think we’ll act like a recession,” Delta CEO Ed Bastian told CNBC’s “Scoobox” on Wednesday. “I think everyone is in a defensive position.”
This is a sudden change since the beginning of the year when Bastian said 2025 would be the “best financial year” in the history of the airlines century ago.
“It’s not intended to lead an unpleasant life.”
Currently, airlines are banking more on wealthier leisure travelers, a major driver of record revenues in the wake of the pandemic. They hope that these consumers will continue to treat themselves in more expensive and wider seats despite global market turmoil and more concerning economic circumstances.
Budget Travel Icon Spirit Airline last week used the beloved line of North Carolina characters in Parker Posey in “White Lotus” in an ad for the highest and widest seating of its carrier.
“I don’t think I’m going to live an uncomfortable life at this age,” Spirit quoted in his Instagram account above the photo of that “big front seat.”
Airlines want other travelers to share their emotions.
For years, airlines and credit card companies have expanded their luxury airport lounges. Airlines are racing to equip planes with more premium seats, like suites with doors. Air France and Lufthansa recently unveiled new, spacious, first class cabins. Demand is extremely high in first-class and business class seats with hundreds of parts and require regulatory approval, maintaining new plane delivery.
Delta and Frontier said they are pulling back growth plans and cutting capacity, particularly for domestic travel on certain days of the week, such as Tuesday and Wednesday.
So far, executives have been more optimistic about expensive international routes and seating in long distance business class and premium economy.
“This impact is most evident in the country, particularly in the main cabin, where softness is present in both consumer and business travel,” said Glenn Hauenstein, Delta president last week. “While we are not immune in this environment, we continue to see greater resilience in our diverse revenue streams, including premiums and loyalty, reflecting the global resilience and the fundamental strength of our core consumers.”
Delta has already seen premium segment revenues such as top-notch seats and premium economy on international long-distance trips, growing faster than the main cabin. Hauenstein says it’s about to step up.
Premium revenues “to broaden our lead above the main cabin,” he said.
United AirlinesDelta’s closest rival, with a vast international network, investing heavily in high-end renovations, lounges and flashy new destinations aimed at wealthy, earth-exterminating clients. That carrier will provide more insight into consumer trends when reporting results this week.
Americans, Southwest Other airlines will report the following week.
“The stars are adjusted”
Airlines have high expectations for higher wage customers, but there is also the problem of brewing on international travel.
Delta and United say they reflect comments from Canadian and US airlines, reflecting comments from Canadian and US airlines as U.S. travel demand declines.
According to the US Department of Commerce, around 4.5 million non-US visitors arrived in the United States last month, down about 13% since before 2019 and nearly 10% from last year.
The weak demand brings more transactions and airlines are selling fares until the end of spring. But it could even mean cheaper flights to popular international destinations.
“This is probably the perfect summer for travelling in Europe that I’ve seen for years,” said Scott Keys, founder of the travel deal site previously known as Scott’s cheap flights.
“I don’t think there was much hope for 2022, 2023 or 2024,” he said. “The stars work together to increase their odds.”